Gearys are set to ramp up growth following a major investment from the Unsworth family.
The Unsworths, who founded Amia foods and later sold it to the Cott Corporation, have taken a majority stake in the 113 year old family business.
Fourth generation baker Jason Geary will remain as Managing Director, with Rob Unsworth coming on board as Chairman.
" The investment will enable our future plans to become a reality, and we are excited about the partnership and this next chapter" said Jason Geary.
Rob Unsworth said his family had been watching Gearys for some years and saw a business that "exceeded on quality, has a first class facility, and delivered a strong sales growth".
"It was clear this was a business we wanted to be part of" he added. "Our aim is to support the existing infrastructure and add value. We have ambitious growth targets over the next couple of years and, together, we are nothing but confident in achieving it"